The project aimed to develop a visual identity for IconLab Boutique. Through a pencil-drawn aesthetic combined with digital refinement, the visual identity balances delicacy with structure.
Brief The theme, “On the Top, Over the Clouds,” conveys ambition, optimism, and the pursuit of reaching unparalleled heights.
Symbolism The diamond-shaped cloud serves as the central motif, triangular base suggests stability, while the soft curves of the cloud evoke lightness and imagination.
Versatility The design adapts seamlessly to various layouts and scales without losing clarity.